Friday, May 22, 2015
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Welcome to LivYoung

LivYoung’s Vision is to continuously create Affordable & Achievable WOW (Wellness, Opportunities, Wealth) .

LivYoung is an Associated Company of the JEFI Group of Companies, a pioneer in Malaysian food processing and exporting industry established since 1961. In LivYoung, we promotes wellness through our health food and skin care products. Our principle is to produce high quality and effective products for our customers at an affordable price.

LivYoung, with its solid Company background and platform from JEFI Group, provides a strong foundation and amazing business opportunities for its Distributors. We have literally changed the rules of the network marketing industry by making our Rewarding Plan easily achievable and highly rewarding to all our Distributors.

Moving forward, LivYoung’s Vision 2018 is to capitalize on its network of distributors and to extend its business diversification to include LivYoung Hotel, LivYoung University and LivYoung Wellness City, whereby its Top Distributors & Top Earners will be offered opportunities to invest their wealth to make more wealth with LivYoung. Our goal is to create 100 millionaires in LivYoung by the year 2018.

With LivYoung, your WOW success is Affordable and Achievable! Hope you will enjoy this journey of success with us!

Key People

The LivYoung philosophies, beliefs and strategies are formulated by a team of experienced professionals and experts in the wellness industry.

Mr. Leonard Nessen - President of Advisory Board


Mr. Leonard Nessen has served the USFDA for more than 30 years. He was the USFDA Chief of Imports Branch for Center of Food Safety and Applied Nutrition (CFSAN).

He was based in the USFDA Washington DC Headquarter and was in charge of supervising a team of professionals who were responsible for the enforcement and monitoring of USFDA regulated food and drugs manufacturers around the world to ensure compliance with the USFDA regulations.

Mr. Nessen has also represented USFDA as Speaker in many international conferences where he provided information and advice to foreign manufacturers, government officials and consumer groups regarding USFDA’s law, regulations and policies.

In addition, he has also served in the USFDA's Centre for Medical Devices and Radiological Health where his responsibilities include regulatory review and and interpretation of medical device good manufacturing practices to USFDA investigators and field offices and to the regulated industry.




Professor Dr. Abdul Karim Alias - Advisor, Food Science and Technology


Dr. Abdul Karim Alias is a professor in the School of Industrial Technology, Univesiti Sains Malaysia. Being an excellent scientific professional and educator, Dr. Abdul Karim has been awarded with numerous prestigious awards which include the USM Excellent Educator Award and Hall of Fame Award. In the year 2008, Dr. Abdul Karim has also been awarded the Anugerah Akademik Negara (National Academic Award) which is one of the most pretigious awards for the educators in Malaysia.

Dr. Abdul Karim has published more than 70 international journals, books and encyclopedia chapters. He is also an editorial member of the Journal of Physical Science, International Journal of Food Research and Food Hydrocolloids.




Divya L. Selvakumar, MPH - Advisor, Nutrition Science


Ms. Divya L. Selvakumar is a consultant and college professor in nutrition in a few colleges in the USA. She is a specialist in public health and clinical nutrition, and is teaching nutrition with an emphasis on health and wellness issues related to major nutrients and chronic diseases.

Ms. Selvakumar was also a Nutrition Consultant in World Vision Inc., an international relief, development and advocacy organisation dedicated to working with children, families and communities through emergency relief, education, health care, economic development and promotion of justice.

In addition, Ms. Selvakumar has also worked on nutrition projects based in the USA, India and East Africa when she was a member of the Global Health Services Corps.




Shang Tan - CEO and Founder


Mr. Shang Tan is the CEO and Founder of LivYoung Lifestyle Company. He was trained as an accountant and is a member of the Certified Practicing Accountants, Australia.

In the early days of his career, Mr. Tan practiced in the Audit and Assurance Division in one of the Big Four accounting firms in the world. He has gained insights of the management and corporate strategies of various multinational and public listed Companies since the early stages of his career.

Mr. Shang Tan was also the Sales and Marketing Director of Jeenhuat Foodstuffs Industries Sdn. Bhd., an established Malaysian based food manufacturing and exporting Company which has penetrated into the international markets for more than 40 years.

Mr. Shang Tan has broad marketing experience in the international markets including Europe, Middle East and USA. He has also co-ordinated and participated in various international trade exhibitions in France, Germany, Japan, U.A.E., Russia, Australia and USA.